Deco Mesh, Burlap, and The Wreath Shop

Posted by Sara Jennings on September 10th, 2015

It's only been a year and a half since my last (only) blog post.   Maybe time for another?

So, why now?  Well, I was inspired this morning as I was watching a Periscope stream by Julia Siomacco at Southern Charm Wreaths.  If you haven't seen her tutorials on Wreath Making, you are missing out!   She does a great job!

Back to my story... 

In 2011, my home business was growing with the grapevine wreaths and Creations by Sara Jane was getting lots of favorites. During the fall of 2012, I added a new Grapevine Wreath for the college football season and it quickly became a top search result in Etsy. 

My original Texas A&M Grapevine Wreath began it's reign as my top seller for years to come.

For Halloween that same year, I wanted to create something new.  After all, Halloween is one of my favorite times of the year.  Deco mesh (also known as decorative polymesh) seemed to be very popular on several other wreath maker sites, so it was time for me to do more than just grapevine. It was very different than the grapevine that I was accustomed to. 

I needed a wire frame with ties, and I basically had to create the entire wreath. This left a lot to my imagination and I could really make the wreaths as fun filled as I wanted.

I didn't know anything about making these new wire frame wreaths, so I did what anyone in today's technological world does when trying to learn a new skill. Search YouTube for a tutorial. Ha!

After watching several videos(like Julia's mentioned above), it was time for me to try a few. This is where I really learned to make my wreaths, by trial and error. After several attempts, I created my first Halloween Deco Mesh wreath.

I fell in LOVE with this material and made several Fall, Christmas, Elf, Candy Cane, and Winter wreaths just in time for the Christmas season.  Grapevine wreaths remained at the top of my sales chart, but deco mesh wreaths were gaining interest.  

With the variety of colors that deco mesh provided, this launched me into a new world of offerings for the following 2013 spring season! During Valentines Day, Mardi Gras, St. Patrick's Day, and Easter, I could offer big deco mesh wreaths in the perfect color and style for the occasion.  

These deco mesh wreaths were becoming very popular for my shop, but I wanted to keep growing in style and variety. I found that I could start using burlap instead of deco mesh for a more rustic look.

Using same work wreath form (wire frame), I made my first burlap wreath with turquoise ribbon accents and a turquoise cross.

This was an instant hit for the Spring/Easter season! As far as material being easy on the hands, burlap wasn't; however, it looked beautiful as a base for a new line of wreaths!

In the summer of 2013, I had some decisions to make.  Fall is usually my busiest time, and that was fast approaching.  My Etsy business was doing well, but I wanted my own shop and website.  I wanted to expand and sell wreath making supplies and wreath decor (since I used so much of them anyway).  My husband actually challenged me to either make it a business or call it a hobby.  He knows I'm competitive, so of course I jumped at the chance to get my own website and e-commerce store.  After months of research and small business setup, we re-branded as....

The Wreath Shop

There have been a lot of growing pains as we learned the How-To's of the small business world, but we are finally getting the hang of it after 2 years and business is booming!

Thanks for reading my story.  I'll be back soon!